Archive for: 2014

The Email Design Conference: A Lil’ Recap


Last month my colleague Lauren and I attended The Email Design Conference in Boston, MA hosted by Litmus. Two full days of talks, live-optimizations, email speed dating and fun was had all about email marketing, design and development, as well as workshops prior to the first full day of the conference.

On the day we arrived in Boston, I went to the Advanced Workshop in the afternoon (as a bit of a walking zombie due to our red-eye flight!). The workshop was hosted by Fabio Carneiro from MailChimp, and Kevin Mandeville from Litmus. I learned some cool tricks that I have already been able to apply to my daily work. I look forward to trying out Fabio’s “spongy” (was that the final name chosen?!) way of coding HTML emails. The number of different email client targeting tricks Kevin went through was insane – there’s a whole lot more you can target than just Outlook!

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Tip Tuesday: My Top 5 HTML Email Coding Tips


Coding HTML emails is not like coding a website. The code is that of 1999, back when we used tables to build websites, before mobile and responsive even existed, and the 800×600 screen resolution was the most common.

Whether you’re new to HTML emails or even have experience with them, these are my top 5 HTML email coding tips for 2014.

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Tip Tuesday: WordPress URLs in JavaScript


There are instances where you may need to use WordPress URLs in JavaScript files. However, hard-coding URLs is not an ideal solution, especially in situations where you have development and production environments. We can solve this by using the wp_localize_script() function.

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WordPress: Create a Custom Widget (Part 2)


This entry is part of my WordPress development series, providing tutorials on specific things you can do in WordPress. Read some more?

In the second part of this tutorial, we are going to expand upon our basic custom widget we have already created by utilizing a simple form in the back-end. Unlike in the previous tutorial where each instance of the widget on our website displays the same, uneditable information, this widget will be able to have unique information for each instance of the widget placed throughout our website.

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