If you’re an email developer using HubSpot, you probably know there are a few ways to create emails on the platform. One of the easiest ways is using their drag-and-drop builder, where you can drag elements into the email and reorder them. But, as we developers know, it doesn’t allow for fully customized designs and creates a LOT of code bloat.

You can code a custom HubSpot email template, of course. But the question is, how do you create a template that meets design requirements while allowing yourself, your co-workers, or your clients to create emails without needing to edit code? You can use Tags, but is there a way to make it even more flexible?