If you’re an email developer using HubSpot, you probably know there are a few ways to create emails on the platform. One of the easiest ways is using their drag-and-drop builder, where you can drag elements into the email and reorder them. But, as we developers know, it doesn’t allow for fully customized designs and creates a LOT of code bloat.
You can code a custom HubSpot email template, of course. But the question is, how do you create a template that meets design requirements while allowing yourself, your co-workers, or your clients to create emails without needing to edit code? You can use Tags, but is there a way to make it even more flexible?
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Last month my colleague Lauren and I attended The Email Design Conference in Boston, MA hosted by Litmus. Two full days of talks, live-optimizations, email speed dating and fun was had all about email marketing, design and development, as well as workshops prior to the first full day of the conference.
On the day we arrived in Boston, I went to the Advanced Workshop in the afternoon (as a bit of a walking zombie due to our red-eye flight!). The workshop was hosted by Fabio Carneiro from MailChimp, and Kevin Mandeville from Litmus. I learned some cool tricks that I have already been able to apply to my daily work. I look forward to trying out Fabio’s “spongy” (was that the final name chosen?!) way of coding HTML emails. The number of different email client targeting tricks Kevin went through was insane – there’s a whole lot more you can target than just Outlook!
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